Your station sound is the result of everything you broadcast, the way it all fits together, the unspoken result that your listener connects with. It’s that feeling you get when you first tune in that tells you “It’s my station…” before any ident, imaging, or announcement is heard.

Philip Hilton is a specialist consultant in station sound, on-air promotions and branding. Working for the last 20 years with key players in commercial and BBC radio at home and outside the UK, he goes beyond the music to advise on how to maximise promotional opportunity, branding consistency and ratings development.

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